Flagship course
Path Signal Lab
Learn Conversion Path Analytics as a craft: instrument cleanly, model steps honestly, and argue for fixes that change completion — not just charts.
Learning outcomes
- Draft a step taxonomy that matches how buyers move in your product, not your org chart.
- Audit event streams for duplicates, missing properties, and fake conversion spikes.
- Build gravity maps that highlight eject points between orient and commit.
- Present path findings to non-analyst stakeholders in under twelve minutes.
- Apply a Thailand payment and logistics overlay when local friction differs from global templates.
Informational pricing
THB 18,900
Listed for individual enrollment in the open cohort. Team seats and Signal Map / Full Socket access are described on the pricing page. No checkout on this site — contact us to enroll.
Ask about the next cohortModules
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Path vocabulary before tools
Define land, orient, commit, and pay in language your team already uses.
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Instrumentation honesty
Trace a single user through tags; mark every place the story breaks.
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Cohort cuts that matter
Separate first-time and returning paths without drowning in segments.
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Gravity and eject maps
Visual critique of where attention leaks between screens.
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Experiment hooks on the path
Pick one step to intervene; write a falsifiable expectation.
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Narrative for leadership
Frame trade-offs without inflating confidence intervals.
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Thailand field overlay
Payment method mix, delivery promises, and support chat as path nodes.
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Capstone critique
Live review of your annotated path with instructor notes.
Instructor
Arisa Wongsawat
Former marketplace analytics lead who rebuilt checkout path reporting for a Bangkok retailer. Arisa teaches the Lab with a bias toward messy real data and clear spoken conclusions.
FAQ
Do I need a specific analytics suite?
No. The Lab is tool-agnostic. We use exports and screenshots so concepts transfer across stacks.
Is this only for e-commerce?
Most examples come from commerce and SaaS, but the path model applies to lead gen and bookings too.
What is a real limitation of this course?
We do not teach full data-engineering pipelines. If your events never arrive in a warehouse, Path Signal Lab will not fix that plumbing — you will still need engineering time outside the cohort.
Can my whole product trio join?
Yes. Team seating is easier through Full Socket access; see pricing, then contact us.
Reviews from Lab alumni
Module seven’s Thailand overlay forced us to treat PromptPay as its own path branch. That single change explained a week of “mystery” drop-off we had blamed on page speed.
★★★★★ — Capstone critique was blunt in a useful way. I still redraw my gravity map every sprint.