Gravity mapping
Estimate which steps pull users forward versus eject them sideways into help or exit.
Topic deep dive
Conversion Path Analytics
The discipline of measuring how people move through commitment steps — and repairing the steps that leak — rather than polishing isolated landing pages.
What the path includes
A conversion path is an ordered set of meaningful states: arrival, orientation, commitment signal, and fulfillment. Analytics becomes “path analytics” when each state is instrumented, named, and compared across cohorts.
Arrive→
Orient→
Signal→
Fulfill
Why averages mislead
Blended conversion rates hide payment branches, device splits, and invite-driven entries. Path practice forces those cuts early so teams stop “optimizing” a fiction.
Three practices we teach
Event honesty
Verify that conversion events fire once, with properties that survive a skeptical review.
Local overlays
Account for Thailand-specific nodes: PromptPay, COD promises, LINE support handoffs.
Ready to practice, not just read?
Jump into Path Signal Lab or write the studio about team seats.